The 5 Rules that Are Redefining Medical Marketing
HIPAA, EHRs, Obamacare — you don’t have to be the sharpest scalpel in the instrument tray to realize that healthcare is in the midst of radical change. But there’s an even bigger, more fundamental...
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Infographic Friday: How Word of Mouth Really Works
When it comes to referrals, nothing beats good word of mouth — but have you ever considered what happens after a satisfied patient tells a friend about your practice? The marketing experts at...
View ArticleWant to Pull in More Patients? Quit Pushing!
Lawnmowers, elevator buttons and football blocking sleds — if you’ve seen Geico’s commercials with Salt-N-Pepa, you know that sometimes the right thing to do is “to push it, push it real good.” With...
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Moments Matter: Aligning Content with Patients’ Motivations, Emotions and...
It only takes a moment. A potential patient goes online to research Botox or a breast aug and comes across a blog post, web page or social conversation about the topic. In short order, she makes a...
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New Research: The Surprising Health Benefits of Online Health Forums
Even as the internet enables an exchange of information on a transformative level, online health forums still get the Rodney Dangerfield treatment: They don’t get no respect. That’s unfortunate...
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Social Media: Secret Weapon in the Battle against Physician Burnout
Physician burnout: You could say it’s a hot topic these days. From new research on its causes to seminars on how to avoid it, it seems you can’t read your mail or get online without coming across...
View ArticleE-patients and How to Engage Them: 4 Steps to Success with Today’s Online...
The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In January 2007, a routine...
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How Answering Simple Questions Can Build Your Brand and Grow Your Practice
It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however, don’t have to be immediately monetary....
View ArticleOnline Reviews: New Research, Intriguing Insights, and the Power of ‘Peer Trust’
You can’t escape it. From search engine result pages to community sites, online reviews of healthcare services are everywhere. Even the scientific community has taken notice, which may explain why...
View Article5 Trends Redefining Medical Marketing
There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making...
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