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The Consumer Decision Journey: 5 Contact Points for Doctors
Unless you’re a student of marketing in your spare time — Spare time? What’s that? — you’ve probably never heard of David Edelman. However, if you’re a doctor hoping to connect with today’s aesthetic...
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Smart Doctors Think Community, not Audience
If you’ve been having some difficulty building an online audience for your practice, we’d like to offer a simple, one-word suggestion. Stop. The fact is that the people you want to reach aren’t an...
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Create a Circle of Engagement in 3 Steps
The Engagement Marketing Cycle – © Constant Contact Inc. If you’re like most doctors, you probably spend more time thinking about how to get clients in the door than you do thinking about them after...
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10 Tips: Marketing to Women Means Less Talking, More Listening
“Women are from Nordstrom, men are from Sears.” It’s a bit of a cliché but like most clichés, it also contains a large kernel of truth: The sexes shop differently and that’s as true online as it is in...
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3 Rules for Remaining Relevant with Younger Patients
Source: Russell Herder If you’ve been looking around your waiting room lately and thinking your patients and prospective patients are looking younger, you’re not alone. With more people in their 20s...
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Infographic Friday: Who Ya Gonna Trust? Peer Recommendations Rule the...
Forget banner ads, billboards and the bevy of celebrities touting brands of every type. When it comes to influence, as in who people listen to when researching products and services, they turn to one...
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Aesthetic Consumers Are Smart, Social and Increasingly Analytical
It’s often said that a little knowledge is a dangerous thing but that’s not a problem for today’s consumers. According to a new report from IBM, consumers are not only digesting a lot of knowledge;...
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Paging Dr. Google: Search Still Matters for Patients and Doctors (but Social...
Source: Pew Internet and American Life Project You don’t have to be a software engineer to realize that millions of people turn to the Internet every day to research products, services and the...
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The Future of Healthcare Marketing: 4 Trends to Watch this Year
Wondering what the coming year portends in terms of marketing your practice? The folks at healthcare marketing agency Franklin Street have given it some serious thought and identified four trends that...
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The 5 Cs of Social Healthcare: Enhance Your Authenticity by Encouraging...
Encouraging patients to share their entire aesthetic journey with others provides more value for doctors than traditional post-procedure reviews. (Photo by Brian Smithson via flickr.) At RealSelf, we...
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Infographic Friday: Generate Buzz with Brand Advocates (not Online...
Imagine Jennifer Aniston standing on the red carpet thanking you for her new nose or Victoria Beckham telling Oprah about how delighted she is with her new breasts. Well, “imagining” pretty much sums...
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Go with the Flow: 3 Channels to Connect with Aesthetic Consumers
We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on a journey. It...
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Bargain Hunters Aren’t Bad People, They Just Need to Know about Better...
Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article in the Money Quick Tips last week led...
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Desperately Seeking Consumers? The Internet is the New TV
You don’t need a Ph.D. in communications to know that the media landscape is undergoing rapid and far-reaching change. Newspapers are folding, books and magazines are going digital and now, it seems,...
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Look Who’s Talking: Google Alerts Offer Free and Easy Reputation Management
It’s often said that talk is cheap but when it comes to trash talk about your practice, it can be disastrously expensive. If you’re not monitoring what’s being said online about you, your practice and...
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Getting Connected: Can Social Engagement Really Generate ROI?
To buy or not to buy, that is the question. And when it comes to online consumers, it seems the answer is social engagement. According to a recent study by Forrester Research and Wildfire (Google’s...
View ArticleSocial Media Is no Place for “Crummy Commercials”
Click here to view the embedded video. The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there...
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Healthcare and Social Media: The Good, the Bad and the (Not so) Ugly Truth
It’s been 20 years since a handful of Internet entrepreneurs launched GeoCities, which many observers consider one of the first social media sites, and 10 years since Mark Zuckerberg came up the...
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Infographic Friday: Whither Social Media? The Experts Speak
Wondering what the future holds for social media? Apparently, the social media monitoring team at Talkwalker has been wondering the same thing. But rather than gaze into their own crystal ball, they...
View ArticleThe 5 Rules that Are Redefining Medical Marketing
HIPAA, EHRs, Obamacare — you don’t have to be the sharpest scalpel in the instrument tray to realize that healthcare is in the midst of radical change. But there’s an even bigger, more fundamental...
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